News
Celebrating 22 Years at Smith Mountain Lake – Thank You for Being Part of
Published: Jun 15, 2026

Celebrating 22 Years at Smith Mountain Lake – Thank You for Being Part of Our Journey!
This year marks a very special milestone for Jo & Co. Jewelers—we are celebrating 22 years in business at beautiful Smith Mountain Lake!
Over the past two decades, we have had the privilege of helping our customers celebrate life's most meaningful moments. From engagements and anniversaries to birthdays, holidays, and family milestones, we've been honored to be a part of your stories.
As we reflect on the past 22 years, one thing is clear: we couldn't have done it without you.
Your trust, loyalty, and support have allowed us to grow from a local jewelry store into a treasured part of the Smith Mountain Lake community. We are incredibly grateful for every customer who has walked through our doors, referred a friend, or chosen us to help commemorate a special occasion.
To show our appreciation, we're hosting a 22nd Anniversary Sale-a-bration!
Storewide Savings Up to 50% Off
Join us as we celebrate with some of our best deals of the year. Whether you're looking for a timeless piece of jewelry, a special gift, or something to treat yourself, you'll find exceptional savings throughout the store.
Thank You, Smith Mountain Lake
Being part of this community for 22 years has been an incredible journey, and we're excited about what the future holds. We remain committed to providing the quality, service, and personal attention that have been the foundation of our business since day one.
From our family to yours, thank you for your continued support. We invite you to stop by, celebrate with us, and take advantage of our Anniversary Sale-a-bration.
Here's to 22 years—and many more to come!
Jo & Co. Jewelers
Serving Smith Mountain Lake with excellence, quality, and care since 2004.
This year marks a very special milestone for Jo & Co. Jewelers—we are celebrating 22 years in business at beautiful Smith Mountain Lake!
Over the past two decades, we have had the privilege of helping our customers celebrate life's most meaningful moments. From engagements and anniversaries to birthdays, holidays, and family milestones, we've been honored to be a part of your stories.
As we reflect on the past 22 years, one thing is clear: we couldn't have done it without you.
Your trust, loyalty, and support have allowed us to grow from a local jewelry store into a treasured part of the Smith Mountain Lake community. We are incredibly grateful for every customer who has walked through our doors, referred a friend, or chosen us to help commemorate a special occasion.
To show our appreciation, we're hosting a 22nd Anniversary Sale-a-bration!
Storewide Savings Up to 50% Off
Join us as we celebrate with some of our best deals of the year. Whether you're looking for a timeless piece of jewelry, a special gift, or something to treat yourself, you'll find exceptional savings throughout the store.
Thank You, Smith Mountain Lake
Being part of this community for 22 years has been an incredible journey, and we're excited about what the future holds. We remain committed to providing the quality, service, and personal attention that have been the foundation of our business since day one.
From our family to yours, thank you for your continued support. We invite you to stop by, celebrate with us, and take advantage of our Anniversary Sale-a-bration.
Here's to 22 years—and many more to come!
Jo & Co. Jewelers
Serving Smith Mountain Lake with excellence, quality, and care since 2004.